A common habit in hospitality is to include as many amenities as one can think of in a hotel environment. However, today's traveler definitely is happy with less redundant amenities in the hotel (room). The goal is to drive value on items that really matter and to take out costs of things that guests do not want,
while at the same time ensuring the best possible guest experience.
Today's challenge is to concentrate on leveraging the scale of amenities, goods and
services and working in partnership with brands that bring added value to the hotel or hotel chain itself. This certainly does not mean that your hotel (room) is full of branded items and looks like a supermarket! Understanding the requirements of your guests is key!
The next step is to match those with supplier capabilities and cooperate with them on items that will surpass guest expectations. Good procurement companies will consult these services to their clients! I can tell from first hand experience that these kind of cooperations are very lucrative for all parties involved. As a hotel you need to fully understand all that is required and think through the lifecycle of what you are doing. Talking to suppliers is of utmost importance to gather the information needed. The question to ask is "Does a particular decision make sense for the various spend categories and do we understand the marketplace?"
When implementing these kind of actions in a professional way, there is a bigger chance that your hotel will be the customer of choice for its suppliers! And thus working on a firmer partnership. A personalised experience to guests is key to having a competitive advantage in the hotel industry. Personalisation is a trend that will not be fading off soon. A modern procurement company is able to support you in making the right decisions for your business!
Therefore it is very important that a procurement company will be involved from the early stages of design and construction of a property since they are aware of the developments in the international travel community and are able to implement the latest trends in hospitality!
Like I stated before, as a procurement company we are no longer just a business that buys "stuff" for hotels. We are a serious business partner that discusses possibilities, challenges
and opportunities in order to enhance guest experience and property profitability!
Brands and branding
Probably the best amenity and marketing tool ever found in hotels was the matchbox! The simplicity of the item and the possibility of the guest to show off at which hotel he or she stayed were unmatched. But today smoking is banned in (most) hotels, at least the ones in the Western World... |
| An era gone; hospitality matchboxes |
The next step is to match those with supplier capabilities and cooperate with them on items that will surpass guest expectations. Good procurement companies will consult these services to their clients! I can tell from first hand experience that these kind of cooperations are very lucrative for all parties involved. As a hotel you need to fully understand all that is required and think through the lifecycle of what you are doing. Talking to suppliers is of utmost importance to gather the information needed. The question to ask is "Does a particular decision make sense for the various spend categories and do we understand the marketplace?"
When implementing these kind of actions in a professional way, there is a bigger chance that your hotel will be the customer of choice for its suppliers! And thus working on a firmer partnership. A personalised experience to guests is key to having a competitive advantage in the hotel industry. Personalisation is a trend that will not be fading off soon. A modern procurement company is able to support you in making the right decisions for your business!
Next generation travelers
The incessantly demanding millennials as well as a rising class of Generation Z that seeks more experiential travel, play an assertive role in making hoteliers proactive in offering tailor-made services for their customers. Procurement management companies like HOSPRO|Hospitality Professionals are able to support hotels in supplying both tangible and intangible goods based on their experience and broad view on the market.Therefore it is very important that a procurement company will be involved from the early stages of design and construction of a property since they are aware of the developments in the international travel community and are able to implement the latest trends in hospitality!
Like I stated before, as a procurement company we are no longer just a business that buys "stuff" for hotels. We are a serious business partner that discusses possibilities, challenges
and opportunities in order to enhance guest experience and property profitability!
